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The Wall Street Journal: Bipartisan Senate bill targets how Big Tech platforms favor their own products and services

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WASHINGTON—Legislation to bar internet companies from favoring their own products on their platforms is gaining more support, in what could be a potential threat to the business models of tech giants like Amazon.com Inc.
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 and Apple Inc.
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+1.54%

Bipartisan Senate legislation set to be unveiled on Thursday would prohibit dominant platforms from favoring their own products or services, a practice known as self-preferencing. It would also bar these dominant platforms from discriminating among business users in a way that materially harms competition.

In particular, the bill would prohibit a range of practices that are harmful to businesses and consumers, such as requiring a business to buy a dominant platform’s goods or services in exchange for preferred placement; misusing a business’s data in order to compete against it; biasing search results in favor of the dominant firm; and unfairly preventing another business’s product from inter-operating with the dominant platform.

The House Judiciary Committee passed a similar bill earlier this year, although in some respects the Senate bill would be somewhat tougher.

An expanded version of this story appears on WSJ.com.

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