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: Spotify strikes $60 million podcast deal with Barstool’s ‘Call Her Daddy’

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Spotify
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+0.01%

has officially purchased another podcast.

Alex Cooper and the widely popular “Call Her Daddy” podcast will be moving to Spotify in an exclusive deal worth $60 million, according to Variety.

Cooper, 26, announced the move on Instagram.

The podcast was previously part of Barstool Sports, but is leaving for Spotify’s streaming service beginning on July 21.

The Penn National Gaming
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-owned Barstool Sports did not respond to MarketWatch’s request for comment on this story, but Barstool Sports founder Dave Portnoy addressed the departure on Wednesday.

“We wanted to keep her clearly; she’s a monster,” Portnoy said. “She was always going to make millions, she was that big. She has [Joe] Rogan-esque numbers.”

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Spotify has signed many exclusive podcast deals in recent years to bolster its subscriber base. Those deals include agreements with The Ringer, Joe Rogan, and Prince Harry and Meghan Markle’s Archwell Audio.

Spotify didn’t stop there. In the past two years, the Swedish audio streaming platform also signed deals with Barack and Michelle Obama’s Higher Ground Productions, as well as celebrity Kim Kardashian. The specific terms of both agreements are unknown.

“I’m incredibly thankful for everyone who has supported, helped, and been a part of Call Her Daddy,” Cooper said in press release. “From its start three years ago, the show has always been about challenging the status quo and manifesting conversations that previously only happened behind closed doors.”

“Call Her Daddy” was the first podcast of its kind and has created a sex-positive space where women control the conversation,” Spotify wrote about the acquisition.

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“Call Her Daddy” is also the second-most-popular female-created podcast on Spotify, according to Spotify’s EQUAL campaign

In the past 3 months, Spotify’s stock is down 16.6% while the S&P 500
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is up 6.37%.

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